Long-form storytelling, beginning with the rise of prestige TV in the early 2000s (“The Sopranos,” “The Wire,” “Breaking Bad,”) has reshaped our screens—and our expectations. We will trace how serialized television adopted cinematic techniques and narrative complexity, challenging film’s cultural dominance, the historical shift from network TV to cable and streaming, and how audience habits evolved with binge-watching and algorithmic recommendations. The talk also considers current cinematic trends, from serialized film franchises (“Avatar,” the Marvel Cinema Universe) to hybrid releases and miniseries that blur the lines between film and television. As platforms converge and attention spans paradoxically stretch and shrink, we will ask: what is the future of narrative media in an age of endless content and on-demand storytelling?